Projects
creative and motivated with experience in Sales Management, and marketing, corporate communications, and data analysis. Known as an innovative thinker with strong communication, project management, and client engagement skills, I help to develop, execute, and monitor marketing programs across a variety of channels. Also researching the market, analyzing trends to help define the organization's marketing strategy, and providing advice on how to best reach the target market.
About the project
the company created an online store. Their overall goals for their online store are to create awareness of their brand and drive visits to their physical store. To help achieve their goal, they’ve enlisted the help of Good Mercury Marketing—a digital marketing and e-commerce agency where I work to create a digital marketing strategy plan.
Email Marketing Campaign
About the project
Feels Like Home is releasing a new line of furniture that will feature pieces with quality craftsmanship at a much lower price than their competitors. They hope to cater to customers who don’t typically spend as much money on furniture in order to grow their customer base. I am responsible for their upcoming email campaign
Design a social media post
About the project
Nature's Pet is a company that offers a new discount post on Instagram for The honor of the National Pet Day sale - 25% off to bring more Conversion.
Project: 01
The Sinclair Verde Lamp Company is an in-store furniture retailer based in Phoenix, Arizona. What makes their company unique is that they are committed to reducing waste by transforming unwanted products into lamps in a process known as “upcycling.” A portion of each sale they make is donated to non-profit environmental support groups.
the company created an online store. Their overall goals for their online store are to create awareness of their brand and drive visits to their physical store. To help achieve their goal, they’ve enlisted the help of Good Mercury Marketing—a digital marketing and e-commerce agency where I work to create a digital marketing strategy plan.
The key details of the plan are listed below:
Business Objective: Good Mercury Marketing will launch advertisements and create posts for Sinclair Verde Lamp Company’s products on social media to improve brand awareness. They will also optimize their product listings on Google Shopping to improve sales.
Customer persona: Tanya Ricoma is a 36-year-old mother of two who lives in San Francisco, California. She cares about environmental issues like recycling and waste reduction. Tanya's hobbies include interior decorating and collecting creative art on a budget.
Target Market: Sinclair Verde Lamp Company targets customers between the ages of 30 and 55 in the United States and Canada. These individuals care about home decor and style. Social media activity has increased amongst these individuals during the start of the global pandemic.
Total Spending: Budget$ 1000 per Month
Tools: Twitter - YouTube - Email - Google Ads - Google Shopping - Google Analytics - Shopify
KPIs: Lead conversion percentage Number of new customers
Metrics to observe: Share rateKey post or hashtag reach Link clicks
Desired outcome: Create three times the amount of first-time online buyers as the percentage of in-store first-time buyers.
Key client information: The Sinclair Verde Lamp Company is committed to reducing waste by repurposing unwanted products into lamps in a process known as “upcycling.” A portion of each sale made is donated to support environmental non-profit groups. Upcycling reduces the strain on valuable resources such as fuel, forests, and water supplies–and helps safeguard wildlife habitats. Upcycling reduces the amount of waste that will need to be recycled or sent to landfills and incinerators.
Key target audience: statistics 95% of the age demographic uses at least one social media platform. More than 50% of all Gen X users engage with videos from brands on social media. 54% of Generation X consumers feel overlooked by brands and marketers. 93% of global consumers expect more of the brands they use to support local social and environmental issues.
two marketing strategies/tactics:
Social media marketing
Video marketing
95% of the age demographic uses at least one social media platform. Based on this statistic, social media marketing will be a good way to reach customers between the ages of 42 and 57. The statistics also show that this audience also has a high engagement with video content. We can use this information to create video advertisements.
general content bucket, if applicable
Inspirational content: This makes your brand seem more authentic and reinforces your brand’s message, values, and vision. I chose the inspirational content bucket because the Sinclair Verde Lamp Company has a strong brand message about reducing waste worldwide. I believe that this will resonate with customers who care about companies with impactful missions. Our advertisements will appear on social media sites like Twitter and Facebook since they are popular among our age demographic. We will focus on creating video ads. These advertisements can also appear on YouTube as well. In our video advertisements, we will start by explaining the Sinclair Verde Lamp Company’s mission to upcycling and show viewers the products we sell. We will also include statistics on how upcycling reduces the amount of waste that will need to be recycled or sent to landfills and incinerators.
Keywords:
Keyword Planner:
Project: 02
Feels Like Home is releasing a new line of furniture that will feature pieces with quality craftsmanship at a much lower price than their competitors. They hope to cater to customers who don’t typically spend as much money on furniture in order to grow their customer base. I am responsible for their upcoming email campaign
Original goal: “Grow the email subscriber list by the end of September”
SMART goal: “Grow the email subscriber list by 12,000 people by the end of September by partnering with social and paid media specialists and launching an email referral program that offers discounts to existing subscribers.”
What makes this goal specific? The goal is specific because it describes what Feels Like Home needs to do to achieve it: create an email referral program that offers discounts to existing subscribers.
What makes this goal measurable? The goal is measurable because it indicates how many subscribers they want to add to their email list.
What makes this goal attainable? By adding new subscribers to their email list, Feels Like Home increases the chances that they will add new customers to their base.
What makes this goal relevant? By adding new subscribers to their email list, Feels Like Home increases the chances that they will add new customers to their base.
What makes this goal time-bound? The goal is time-bound because it has a deadline of the end of September.
Original goal: “Increase the monthly email conversion rate”
SMART goal: “Increase the monthly email conversion rate by 2% within six months of launch by segmenting the email list for the For All line of products.”
What makes this goal specific? The goal is specific because it describes what Feels Like Home needs to do to achieve it: segment its existing email list for the new line of products.
What makes this goal measurable? The goal is measurable because it indicates how many subscribers they want to add to their email list.
What makes this goal attainable? The goal is attainable because they have six months after launch to reach and a 2% is in line with industry benchmarks. However, more information may be needed to determine feasibility.
What makes this goal relevant? Increasing the conversion rate of existing email subscribers, this goal directly supports the business goal of expanding the customer base by 30% within a year.
What makes this goal time-bound? The goal is time-bound because the company has six months to achieve it following the launch of the For All line.
Project: 03
Nature's Pet is a company that offers a new discount post on Instagram for The honor of the National Pet Day sale - 25% off to bring more Conversion.